WeChat Subscription accounts are for celebrities or small single individual businesses that need to post a lot of content. We are going to cover the Subscription and Service accounts.
WeChat Work accounts are to be used as internal company messengers much like Slack. WeChat Subscription Accounts and WeChat Service Accounts allow users to build a relationship and communicate with their customers. These are the three main types of WeChat Official Accounts: Known as the WeChat Official Account, businesses are provided with the WeChat Official Accounts Platform to manage them. There are special WeChat Business accounts designated for business use. In Japan, the number of stores that accept WeChat pay increased 35x from 2017 to 2018. More and more Chinese people are using WeChat to pay around the world. It’s also about accommodating the massive Chinese diaspora around the world. However, WeChat Business isn’t just about targeting Chinese users in China. In China, the app accounts for 34% of all data transferred over the internet. Since most of everything can be done inside the app the average user spends about 70 minutes a day on WeChat. That means you’ll get access to about 74% of China’s 1.3 Billion people just through one app. WeChat is the most commonly used app in China with 973 Monthly Active Users. If you’re looking to market or to support customers in China or Chinese customers abroad you definitely need WeChat Business. Unlike other messaging apps, this is a very simple question to answer. Businesses use the WeChat Official Accounts Platform to manage them.īut perhaps the biggest difference between WeChat and western messaging apps is WeChat Pay. Like how WhatsApp differs from WhatsApp Business, WeChat has Official Accounts for business use along with their normal consumer accounts.
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